What The Fuck Is Goop? – A Scarlet Investigation

Any scarlet scholar will know that Gwyneth Paltrow, “consciously uncoupled” herself from reality right around the time she created Goop. But, what exactly IS Goop and why is it so fucking SCARLEH? We downed a bottle of vodka and went where all good scarlet hunters go, onto the interwebs.  Goop is a lifestyle brand, created by Paltrow in 2008 that aims to empower and enlighten … Continue reading What The Fuck Is Goop? – A Scarlet Investigation